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Rasta Profile – Coming Soon. Culture Loud. Roots Deeper.

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There’s a new brand on the horizon. And this one isn’t playing dress-up with culture. Rasta Profile is coming soon — and it’s rooted, intentional, and unapologetically Caribbean. Owned by a proud Bajan, this isn’t a random mash-up of red, gold, and green slapped on fabric. This is heritage with structure. Identity with design. Vibes with vision. Let’s talk about it. More Than Colors. It’s a Statement. Anybody can use the colors. But not everybody understands the weight behind them. Red. Gold. Green. Sacrifice. Prosperity. Land. Rasta Profile isn’t about aesthetic alone — it’s about alignment. It’s about showing up in the world fully aware of where you’re from and who you represent. And coming out of Barbados? That hits different. Because Bajans move with quiet strength. We’re small in size, but we punch above our weight every time — business, culture, resilience. So when a Bajan steps into a space and builds something rooted in Rastafari influence, you already know ...
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Ash Wednesday: A Reset for the Soul

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Today is Ash Wednesday . And no, it’s not just the day you see random people walking around with a smudge on their forehead and think, “Did they forget to wash their face?”  That cross of ashes is intentional. It’s symbolic. It’s uncomfortable. And that’s the point. It marks the beginning of Lent— 40 days of reflection, repentance, discipline, and spiritual recalibration leading up to Easter. Lent isn't commanded in Scripture , but it also isn't rooted in pagan worship. Historically, it's a season Christians have used to fast, repent, and refocus their hearts on Jesus as Easter approaches. Like any tradition, Lent isn't about the practice itself.  This is in BOLD for a reason! Let’s break this down properly. Why Ashes? The ashes represent two things: Mortality – “Remember that you are dust, and to dust you shall return.” Repentance – A public declaration that we need God. Period. The world is obsessed with flexing success, status, watches, cars, hous...
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