Breaking the Cycle: Human Selfishness in Sales and the Need for a Bigger Vision


In the competitive world of retail jewelry sales, human behavior reveals itself in its rawest form. Day after day, I see salespeople who act not as a team but as lone wolves, competing to “cut the next person’s throat” for mere crumbs—commissions that provide short-term gratification but rarely long-term stability. It’s an environment that mirrors larger truths about selfishness, shortsightedness, and the inability to plan for a secure future.


The Short Game Mindset


At its core, selfish behavior stems from survival instincts. Many salespeople operate in a state of constant hunger, driven by immediate needs: bills to pay, quotas to hit, and personal aspirations. However, this shortsighted approach traps them in a never-ending cycle:

• The next sale.

• The next big client.

• The next quick commission.


They never stop to look up and see the bigger picture. They fail to ask themselves, “How do I build something sustainable?” Instead, they hustle the same way for 20, 30, even 40 years, only to find themselves at retirement age with little to show for it. High inflation, rising costs of living, and the unpredictable economy mean that the hustle has to continue—forever.


This cycle is heartbreaking because it doesn’t have to be this way. There are strategies to scale, to elevate, and to build a foundation where the next sale isn’t do-or-die but rather a natural outcome of a larger, smarter plan.


The Code Breaker: Thinking Beyond the Next Buck


Imagine a scenario where salespeople worked together—building a team that leverages shared skills, resources, and relationships. Imagine investing commissions into education, passive income streams, or entrepreneurial ventures that secure financial freedom over time.


The real code breaker for escaping the short game lies in:

1. Scaling Your Skills: Instead of competing for every sale, focus on being the salesperson clients trust for the long run. Build deep relationships, not fleeting transactions. A referral today is worth more than a commission tomorrow.

2. Financial Literacy: Use your current earnings to plan for financial independence. Too many people work for money instead of making money work for them. Investments, savings, and side businesses can break the cycle.

3. Mindset Shift: Selfishness blinds people to opportunities. When you collaborate and uplift others, the collective success often outweighs individual effort. “Winning together” can open doors no one saw coming.


Unfortunately, this message often falls on deaf ears. Many remain locked in their self-focused ways, unwilling to believe in a future that rewards patience, planning, and discipline.


Loyalty, Race, and Perception


Another layer to human behavior in retail is the reality of racial loyalty among customers. It’s a sensitive, but undeniable truth: certain races exhibit loyalty to salespeople who share their heritage. They’ll wait patiently—sometimes for hours—just to ensure they work with someone they trust.


On the flip side, other racial groups show no such loyalty. They move quickly, selecting whoever is available, indifferent to relationships or shared culture.


This phenomenon has complex roots: cultural bonds, experiences of trust and comfort, and perceptions shaped by years of societal norms. While some may find this loyalty admirable, it also exposes a larger question: How do we, as professionals, ensure that trust transcends race? How do we create connections based on expertise, integrity, and mutual respect—qualities that should supersede identity?


Conclusion: Breaking the Chains


Human behavior—selfishness in competition or loyalty divided by race—limits us. It traps us in small thinking, preventing growth and success. Retail professionals need to recognize this cycle and choose a better way:

• Focus on long-term goals instead of short-term hustles.

• Work together to build wealth and freedom, not just paychecks.

• Cultivate relationships that inspire trust and loyalty across all lines.


The real winners in this game are the ones who rise above the noise, see the big picture, and invest in a future of sustainable success. It starts with breaking the selfish mindset—and embracing a vision that benefits everyone.


If more people understood this, the endless hustle for survival could finally give way to a future of relaxation, freedom, and never-ending rewards.


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